The Aduno Group as technological leader, develops innovative and sustainable solutions in the field of cashless payment. In doing so, it calls on a digitised best-in-class service. This is based on Mastercard and Visa, is compatible with the partner banks and, more particularly, is very customer-friendly and secure.
For more than 15 years, the Aduno Group has succeeded in promoting cashless payment by means of pioneering products and services. It quickly understood that digital payment is not a revolution but a logical continuation of the original credit card business using digital technologies.Weiterentwicklung des ursprünglichen Kreditkartengeschäfts mit digitalen Technologien ist.
Strategic model for success
The market is becoming increasingly saturated with providers offering digital payment solutions. Sooner or later, many of them will necessarily realise that a clever idea is not nearly enough to survive in this business. The history of cashless payment began more than 100 years ago and since then has developed into a working network of card organisations, banks, Issuers and Acquirers. This is not about to change as international transaction processing and security standards are incompatible with stand-alone solutions. Even innovative tech giants such as Apple and Samsung have accepted this and rely on the major card organisations and card Issuers in the different countries for their digital payment solutions.
Smart digital payment solution for Switzerland: SwissWallet
The trend of shifting to mobile terminals is becoming visibly stronger in the online trading sector. There is nevertheless a problem when shopping online with a smartphone. Hardly anyone knows their credit card number by heart. Entering information at the checkout becomes an ordeal with a smartphone. This results in abandoned transactions which are as frustrating for the customers as they are for the retailers.
The Aduno Group, Netcetera and Swisscard have founded the joint venture SwissWallet AG to develop and operate digital payment solutions. The first product was launched at the end of 2015 with Masterpass. SwissWallet provides the technology for the innovative Swiss payment standard for e- and m-commerce. Combined with Masterpass, the digital payment solution from Mastercard, this service can be used for online shopping purposes on all tablets and smartphones.
At the checkout, only a few clicks or taps of the finger are required as all the information needed to make the purchase is securely stored. All card information is always up to date and does not need to be entered when shopping. The transaction process is significantly accelerated and the discontinuation rate minimised.
The Swiss company SwissWallet AG provides an open platform that can also be used by other payment card companies. It brings together payment systems accepted worldwide on a single platform domiciled in Switzerland and offers retailers optimised solutions for their customers’ payment checkout.
Using data to the benefit of everyone
The Aduno Group is ideally positioned for the digital future: it aims to provide more than two million customers in Switzerland with a simple and secure cashless payment solution as well as private financing in the event of guaranteed liquidity. The Aduno Group is both an Issuer and an Acquirer while also providing personal credit, leasing and deposit bond services. The data obtained throughout the broad-based value-added chain is systematically analysed and processed. It forms the basis for information services which are constantly being extended. With data analytics, which forms a link between all business units, the Aduno Group becomes increasingly familiar with the needs of both end customers and partners on a daily basis.
The data analytics services reach all the way into the field of personal finance management (PFM). By incorporating card information into the e-banking interfaces of partner banks, the functionality is improved considerably for end customers.