The Aduno Group is at the very forefront of these efforts. With its legions of digital experts and software developers, it has succeeded in positioning itself as a technology leader. The Aduno Group has been the initial mover and shaker in numerous e- and m-commerce innovations and constantly pushes development itself or in collaboration with partners. In 2007, the Group became the first to introduce the contactless function for Mastercard in Switzerland. Despite all the efforts, there is still a lot of room for growth in this country. The high density of smartphone users in Switzerland is one driver for the use of digital payment.