The Aduno Group is implementing its strategy in three stages based on a secure core business.
Strengthen the core: We strengthen our market position by having a reliable, strong and healthy base.
Extend the core: We expand our core business by enlarging the product portfolio, achieving further market penetration and tapping into new markets and customer groups.
Beyond the core: We constantly develop new integrated solutions and business models for consumers, merchants and partners based on our core areas of competence: Payment, Consumer Finance and Data Analytics.
"Our strategy is geared to profitable growth."