From partner to partner

United we stand: the Aduno Group provides its partners with valuable know-how, whether in the form of empirical market data, industry trends or in-house studies. The Aduno Group sets great store by this knowledge transfer with its partners.

Facts and findings

• Senior citizens are growing in significance for the Swiss retail trade. “Baby boomers”, who already account for a third of the Swiss population, enjoy considerable purchasing power, and understanding their needs is key to commercial success.

• Over the past ten years the number of credit cards on the Swiss market has virtually doubled, from around 2.6 million in 1998 to more than 4.7 million in December of 2009.