Baby boomers: a specific target group of people above the age of 50

The baby boomers are coming: a range of studies show that seniors will soon surpass teenagers as a marketing profile, which means that the focus is shifting to the senior citizens of today and tomorrow. They already make up a third of the Swiss population and, in no small measure due to their considerable purchasing power, have established themselves as a very interesting target group for companies in all sectors. At the same time, they also pose some new challenges. More...

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