Commitment to sustainable consumption
Overindebtedness is a subject that concerns us all, including responsible financial services companies such as ours. Almost 8 percent of the Swiss population are in arrears on their payments or have sizeable overdrafts. The Aduno Group has joined forces with Pro Juventute, Caritas and Alphapay to set up the association Plan B, with the aim of providing focused assistance to people affected by the downsides of the consumer society.
Plan B seeks to promote responsible attitudes and approaches to money and consumption in society, and to help people that have fallen into a debt trap. The association also enables children and young people to develop awareness of consumption-related issues. They receive counselling tailored to their specific age group that encourages them to allocate money sensibly and to set priorities and targets. Six programmes have been developed thus far, based on prevention as well as offering both anonymous and personal debt advice. Plan B is one of the largest corporate citizenship programmes in the Swiss financial industry.